Discover Video Persuasion

 …Revealed by the man who Pioneered Direct Response TV

Learn How to Create Engaging Videos that Will “Hook” your Viewers and Persuade them to Purchase.

VIDEO MARKETING THAT WORKS!

Rick Cesari’s innovative video strategies ​that create more sales while building brand awareness ​ha​s​ taken products like GoPro, Sonicare, OxiClean and The George Foreman Grill from start-up to over a billion dollars in sales in just a few short years.

 

Featured On

TESTIMONIALS & FEATURED CLIENTS

"Following the initial testing of a new product landing page, we consulted with Rick Cesari in hope that his Direct Response tactics could improve the results we were currently receiving. After incorporating Rick's suggestions, our engagement increased 800%...yes, 800%! We couldn't be more thrilled with his advice; and, we're in the process of updating our all of our copy and systems based on Rick's expertise which is second to none."

Jason R. Boyce  Co-Founder & CEO, Dazadi.com
Jason R. Boyce

“Rick Cesari has been our guiding light and coach per our TV strategy. He and his team have been a huge part of our success.”

Nick Woodman  CEO of GoPro
Nick Woodman

“Rick and his team have helped us build a winning multi-channel campaign from the ground up. They’ve been there every step of the way. They’re valued partners.”

Michael Bank  President, North America Division, Home Skinovations, Inc.
Michael Bank

“Rick Cesari helped us launch the original George Foreman Grill, and then several more versions as the brand grew. There is no other firm I would trust to launch a new grill product via direct response than Cesari Direct. In addition to developing high-impact television campaigns, Cesari helped us coordinate our retail and web marketing efforts to maximize the impact of our spending.”

Barb Westfield  Former Chief Marketing Officer at Salton
Barb Westfield

“Rick Cesari and his team have been great partners. They learned about our product and produced a show we are proud of and that is working for us financially. They also buy all of our media. We have experimented with other media buying companies, but none has outperformed Cesari’s media buying team, and it’s just simpler using one agency.”

Tim Wall  CEO and President, Rug Doctor, LP
Tim Wall

MAKE YOUR VIDEO MARKETING A PRIORITY. I CERTAINLY WILL.

180

Consultations

32

Active Clients

995

Written Articles

2000

Glasses of Veggie Juice

Turn your videos into sales makers creating loyal customers and return visitors. Don’t miss out!

READ OUR RECENT ARTICLES

The Most Powerful Marketing Tool [Part One]

Over the last 20 years I have been using different types of video marketing to help grow businesses and create brands like Sonicare, Clarisonic, OxiClean and GoPro. The videos, regardless of how they were deployed, were trying to have a specific impact on viewer...

Video Persuasion

Video is taking over the world and the statistics are really staggering. Forbes reports that there’s been more videos produced in the last 30 days than the television networks have produced in the last 30 years. In a recent interview with Chris McCabe, an Amazon...

The Case For Video Marketing

I made my first marketing video in 1984. It was a 30 minute television show used to promote a real estate seminar. Up until that time other people promoting seminars had only been using newspaper ads. Using this new marketing medium I quickly built the largest seminar...

Have a question?

The answer is only an email away…