Discover Video Persuasion
…Revealed by the man who Pioneered Direct Response TV
Learn How to Create Engaging Videos that Will “Hook” your Viewers and Persuade them to Purchase.
VIDEO MARKETING THAT WORKS!
Rick Cesari’s innovative video strategies that create more sales while building brand awareness has taken products like GoPro, Sonicare, OxiClean and The George Foreman Grill from start-up to over a billion dollars in sales in just a few short years.
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MAKE YOUR VIDEO MARKETING A PRIORITY. I CERTAINLY WILL.
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Turn your videos into sales makers creating loyal customers and return visitors. Don’t miss out!
READ OUR RECENT ARTICLES
3 Steps to Becoming Your Own Spokesperson
You have your own business, product or service and you want to tell the world about it using video persuasion marketing. Having a good authentic spokesperson is a powerful, proven way to get viewers to pay attention to what is being said and having those viewers...
The Most Powerful Marketing Tool – Authentic Testimonials [Part Two]
In part one I talked about why testimonials are so important to your marketing and three reasons why they work so well. When an ordinary consumer tries your product and loves it enough to send you a testimonial, it establishes valuable third-party credibility you can...
The Most Powerful Marketing Tool [Part One]
Over the last 20 years I have been using different types of video marketing to help grow businesses and create brands like Sonicare, Clarisonic, OxiClean and GoPro. The videos, regardless of how they were deployed, were trying to have a specific impact on viewer...
Video Persuasion
Video is taking over the world and the statistics are really staggering. Forbes reports that there’s been more videos produced in the last 30 days than the television networks have produced in the last 30 years. In a recent interview with Chris McCabe, an Amazon...
The Case For Video Marketing
I made my first marketing video in 1984. It was a 30 minute television show used to promote a real estate seminar. Up until that time other people promoting seminars had only been using newspaper ads. Using this new marketing medium I quickly built the largest seminar...
Essential Components of an Infomercial with INspired Insider
I had the pleasure of being interviewed by Dr. Jeremy Weisz of the Inspired Insider podcast. We covered my experience with infomercials, what it was like working with Billy Mays, why you should use the customer education approach, and much more! Listen here ...
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