by Rick Cesari | Dec 18, 2019 | Infomercials, Video Persuasion, Video that Sells
I recently read an article about DRTV’s staying power and it got me thinking about my own involvement in direct response marketing—specifically about what has changed over the years and what has stayed the same. Over the past 30 years, I’ve created direct-to-consumer...
by Rick Cesari | Jul 10, 2019 | Infomercials, Powerful Marketing, Video Persuasion, Video that Sells
For more than 20 years I’ve used demonstration videos to sell many consumer products like the Juiceman juicer, Sonicare toothbrush, George Foreman Grill, OxiClean, Rug Doctor, GoPro, and many more. From years of scouting trade shows, I learned that the most successful...
by Rick Cesari | Dec 18, 2018 | Infomercials, Powerful Marketing
I live in Seattle and unlike many people, I have never been a big music fan. I listen to some favorite stations on the radio — mostly classic rock, but that is about the extent of it. Growing up I never bought any record albums (dating myself) or CDs and now I...
by Rick Cesari | Jul 31, 2018 | Infomercials, Powerful Marketing, Video Persuasion, Video that Sells
You have your own business, product or service and you want to tell the world about it using video persuasion marketing. Having a good authentic spokesperson is a powerful, proven way to get viewers to pay attention to what is being said and having those viewers...
![The Most Powerful Marketing Tool – Authentic Testimonials [Part Two]](https://rickcesari.com/wp-content/uploads/2018/07/Customer-Testimonials-1080x675.jpg)
by Rick Cesari | Jul 3, 2018 | Infomercials, Powerful Marketing, Video Persuasion, Video that Sells
In part one I talked about why testimonials are so important to your marketing and three reasons why they work so well. When an ordinary consumer tries your product and loves it enough to send you a testimonial, it establishes valuable third-party credibility you can...
by Rick Cesari | Apr 12, 2018 | Infomercials
I had the pleasure of being interviewed by Dr. Jeremy Weisz of the Inspired Insider podcast. We covered my experience with infomercials, what it was like working with Billy Mays, why you should use the customer education approach, and much more! Listen here ...
