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Author, Speaker, Consultant
Direct Response Video Marketing & Brand Strategist
A Marketing Challenge: CBD Products, Part 2 Selling Through Education – Answers to the most common questions about CBD
This is a continuation of my previous blog post about marketing CBD products and working as a consultant for a CBD company called, Zuna Brands. I have always had great success in my marketing campaigns by following a simple premise -- if you have a good product and...
A Marketing Challenge: CBD Products, Part 1
This will be a multi-part blog exploring my experiences with marketing a CBD product line. If you’ve ever wanted the “in depth” scoop on CBD then read on. I will be covering how I got involved with a CBD brand, the challenges I encountered, how I am overcoming them...
How Covid-19 Affected Me — 8 Things That Changed That I Would Love to See Stay the Same
We have never seen anything like this in our lifetime. Both from a public health standpoint and ultimately the effect it will have on businesses and the economy. Many people have been touched by this crisis, either from the virus itself or the resulting business...
Write a Book, Build Your Brand – Part 2: Find a Publisher That Fits
In my previous blog, Write a Book, Build Your Brand, Part 1: Leverage your Authority, I talked about my book-writing experience over the past 30 years and how a book can enhance your overall marketing strategy. I shared that I’d written and self-published a short...
Write a Book, Build Your Brand – Part 1: Leverage your Authority
In today’s competitive marketplace, there’s no one-size-fits-all marketing strategy for producing a desired result. One thing that remains timeless, however, is that customer loyalty increases when your customers feels connected to your brand—to your story. For the...
Build a Winning Brand in 2020 by Doing Good for Others
“Doing well is the result of doing good.” ~ Ralph Waldo Emerson In 2011 I had my first open heart surgery, something I never imagined could happen to me, especially after being diligent about diet and exercise. I had reason to be cautious after my father died young of...
Direct Response TV is Here to Stay. Here’s Why…
I recently read an article about DRTV’s staying power and it got me thinking about my own involvement in direct response marketing—specifically about what has changed over the years and what has stayed the same. Over the past 30 years, I’ve created direct-to-consumer...
5 Powerful Tips for Creating Video Content That Sells
According to a 2018 Forbes report, more video content is uploaded in 30 days than the major US television networks have created in 30 years. In today’s society, with growing demand for tailored answers—fast—video marketing is the biggest way to reach people and best...
Creating Targeted Video That Sells Part 2: Facebook Live Presentations
For more than 30 years I’ve been using video to build winning brands, and while the delivery mechanisms by which video was delivered then have changed dramatically over the years, the relevance of video as a powerful direct marketing tool is more prevailing today than...
Creating Targeted Videos That Sell Part 1: Facebook & Instagram Ads
Over the past few years, I’ve discovered that many of the businesses I consult with are getting the Highest Return on Investment (ROI) from running video ads on Facebook and Instagram. This is great news for marketing professionals like me who know that people respond...