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Author, Speaker, Consultant
Direct Response Video Marketing & Brand Strategist
How Business is Like Mountain Climbing: 8 Lessons for Peak Performance
Recent news headlines about “traffic jams” on Mount Everest and related perils got me to reflecting on my own experiences — both as a mountain climber and entrepreneur. This year, a shortened weather window of just two days caused a severe bottle neck near the summit...
The Power of Music
I live in Seattle and unlike many people, I have never been a big music fan. I listen to some favorite stations on the radio -- mostly classic rock, but that is about the extent of it. Growing up I never bought any record albums (dating myself) or CDs and now I don’t...
11 Timeless Marketing Tips to Grow your Business
My new book, Building Billion Dollar Brands, was released this week on Amazon. I was pleasantly surprised at the great reception it received. On my birthday recently it was in the Top 5 books for the Direct Marketing category ahead of Seth Godin’s book, which was a...
A Lesson In Video Marketing: A Look At Peloton® Bike
About four months ago I bought my wife a Peloton® bike. She loves to work out and is very disciplined about it, rarely missing a day. Earlier in her life she had been a spinning instructor, and so when she saw the television ad she put it on her wish list. She had a...
3 Steps to Becoming Your Own Spokesperson
You have your own business, product or service and you want to tell the world about it using video persuasion marketing. Having a good authentic spokesperson is a powerful, proven way to get viewers to pay attention to what is being said and having those viewers...
![The Most Powerful Marketing Tool – Authentic Testimonials [Part Two]](https://rickcesari.com/wp-content/uploads/2018/07/Customer-Testimonials-400x250.jpg)
The Most Powerful Marketing Tool – Authentic Testimonials [Part Two]
In part one I talked about why testimonials are so important to your marketing and three reasons why they work so well. When an ordinary consumer tries your product and loves it enough to send you a testimonial, it establishes valuable third-party credibility you can...
![The Most Powerful Marketing Tool [Part One]](https://rickcesari.com/wp-content/uploads/2018/05/powerful-marketing-tool-400x250.jpg)
The Most Powerful Marketing Tool [Part One]
Over the last 20 years I have been using different types of video marketing to help grow businesses and create brands like Sonicare, Clarisonic, OxiClean and GoPro. The videos, regardless of how they were deployed, were trying to have a specific impact on viewer...
Video Persuasion
Video is taking over the world and the statistics are really staggering. Forbes reports that there’s been more videos produced in the last 30 days than the television networks have produced in the last 30 years. In a recent interview with Chris McCabe, an Amazon...
The Case For Video Marketing
I made my first marketing video in 1984. It was a 30 minute television show used to promote a real estate seminar. Up until that time other people promoting seminars had only been using newspaper ads. Using this new marketing medium I quickly built the largest seminar...
Essential Components of an Infomercial with INspired Insider
I had the pleasure of being interviewed by Dr. Jeremy Weisz of the Inspired Insider podcast. We covered my experience with infomercials, what it was like working with Billy Mays, why you should use the customer education approach, and much more! Listen here ...