![The Most Powerful Marketing Tool – Authentic Testimonials [Part Two]](https://rickcesari.com/wp-content/uploads/2018/07/Customer-Testimonials-1080x675.jpg)
by Rick Cesari | Jul 3, 2018 | Infomercials, Powerful Marketing, Video Persuasion, Video that Sells
In part one I talked about why testimonials are so important to your marketing and three reasons why they work so well. When an ordinary consumer tries your product and loves it enough to send you a testimonial, it establishes valuable third-party credibility you can...
![The Most Powerful Marketing Tool [Part One]](https://rickcesari.com/wp-content/uploads/2018/05/powerful-marketing-tool-1080x675.jpg)
by Rick Cesari | May 30, 2018 | Powerful Marketing
Over the last 20 years I have been using different types of video marketing to help grow businesses and create brands like Sonicare, Clarisonic, OxiClean and GoPro. The videos, regardless of how they were deployed, were trying to have a specific impact on viewer...
by Rick Cesari | Apr 22, 2018 | Video Persuasion
Video is taking over the world and the statistics are really staggering. Forbes reports that there’s been more videos produced in the last 30 days than the television networks have produced in the last 30 years. In a recent interview with Chris McCabe, an Amazon...
by Rick Cesari | Apr 15, 2018 | Video that Sells
I made my first marketing video in 1984. It was a 30 minute television show used to promote a real estate seminar. Up until that time other people promoting seminars had only been using newspaper ads. Using this new marketing medium I quickly built the largest seminar...
by Rick Cesari | Apr 12, 2018 | Infomercials
I had the pleasure of being interviewed by Dr. Jeremy Weisz of the Inspired Insider podcast. We covered my experience with infomercials, what it was like working with Billy Mays, why you should use the customer education approach, and much more! Listen here ...
