by Rick Cesari | Jul 31, 2018 | Infomercials, Powerful Marketing, Video Persuasion, Video that Sells
You have your own business, product or service and you want to tell the world about it using video persuasion marketing. Having a good authentic spokesperson is a powerful, proven way to get viewers to pay attention to what is being said and having those viewers...
![The Most Powerful Marketing Tool – Authentic Testimonials [Part Two]](https://rickcesari.com/wp-content/uploads/2018/07/Customer-Testimonials-1080x675.jpg)
by Rick Cesari | Jul 3, 2018 | Infomercials, Powerful Marketing, Video Persuasion, Video that Sells
In part one I talked about why testimonials are so important to your marketing and three reasons why they work so well. When an ordinary consumer tries your product and loves it enough to send you a testimonial, it establishes valuable third-party credibility you can...
by Rick Cesari | Apr 15, 2018 | Video that Sells
I made my first marketing video in 1984. It was a 30 minute television show used to promote a real estate seminar. Up until that time other people promoting seminars had only been using newspaper ads. Using this new marketing medium I quickly built the largest seminar...
