by Rick Cesari | Jun 18, 2019 | Powerful Marketing, Video Persuasion
Recent news headlines about “traffic jams” on Mount Everest and related perils got me to reflecting on my own experiences — both as a mountain climber and entrepreneur. This year, a shortened weather window of just two days caused a severe bottle neck near the summit...
by Rick Cesari | Nov 6, 2018 | Powerful Marketing, Video Persuasion, Video that Sells
About four months ago I bought my wife a Peloton® bike. She loves to work out and is very disciplined about it, rarely missing a day. Earlier in her life she had been a spinning instructor, and so when she saw the television ad she put it on her wish list. She had a...
by Rick Cesari | Jul 31, 2018 | Infomercials, Powerful Marketing, Video Persuasion, Video that Sells
You have your own business, product or service and you want to tell the world about it using video persuasion marketing. Having a good authentic spokesperson is a powerful, proven way to get viewers to pay attention to what is being said and having those viewers...
![The Most Powerful Marketing Tool – Authentic Testimonials [Part Two]](https://rickcesari.com/wp-content/uploads/2018/07/Customer-Testimonials-1080x675.jpg)
by Rick Cesari | Jul 3, 2018 | Infomercials, Powerful Marketing, Video Persuasion, Video that Sells
In part one I talked about why testimonials are so important to your marketing and three reasons why they work so well. When an ordinary consumer tries your product and loves it enough to send you a testimonial, it establishes valuable third-party credibility you can...
by Rick Cesari | Apr 22, 2018 | Video Persuasion
Video is taking over the world and the statistics are really staggering. Forbes reports that there’s been more videos produced in the last 30 days than the television networks have produced in the last 30 years. In a recent interview with Chris McCabe, an Amazon...
