“Your purpose is to make your audience see what you saw, hear what you heard, feel what you felt. Relevant detail, couched in concrete, colorful language, is the best way to recreate the incident as it happened and to picture it for the audience.” ~ Dale Carnegie
I like the definition of Alchemy—A science or philosophy that transforms something ordinary into something meaningful, often through mysterious means. Video persuasion is both an art and a science, designed to get the viewer to take the specific action you want.
I have used video persuasion techniques to create television and online ads that have driven millions of dollars in sales and built many brands. Brands you may well use in your home today for products like the Juiceman juicer, Sonicare toothbrush, George Foreman Grill, GoPro camera, and many others, leading to more than $4 billion in direct-to-consumer sales.
A little marketing history
I did not invent the direct response marketing concept that I’ve used for more than 30 years as part of my video persuasion. There is a long history of successful direct marketing concepts, starting with print catalogs and direct mail sales letters that form the foundation of the principles I use today. The techniques that successfully sell products on QVC, for example, are the same techniques that will help you sell products on Amazon’s new live-streaming service. Here’s my recipe to help uncover the mystery.
First: a pinch of psychology
As a video producer for more than 35 years, I’ve spent the vast majority of my career selling products to consumers. Offers are a key component of every video I make, drawing on tested psychological factors that influence the way people behave. Understanding what motivates people to visit your website, leave their email address, or click the buy button is critical to making a successful video. In his book Influence: The Psychology of Persuasion, Robert Cialdini, PhD discusses the six principles of persuasion. They are:
- The Rule of Reciprocity
- The Rule of Scarcity
- The Rule of Commitment and Consistency
- The Rule of Social Proof
- The Rule of Authority
- The Rule of Liking
These rules should act as foundational principles every time you make a product demonstration video. Which rule or rules can you combine to make your videos more effective? (I go into a more in-depth explanation of these rules in my new book, Video Persuasion).
Next: a hint of science
Every expert in video production will say you need to get people’s attention quickly and keep them hooked—or you will lose people as they click away to something more interesting. Something else that’s helpful to know: If you do grab the viewer’s attention, they’ll likely stay with you through the end of your video—up to 30 minutes and more!
Three ways to hook the viewer
- Start with a question
- Start with a factoid
- Start with a story
Tip: If you are not getting the response you need, change the introduction. A great example of this was the very first infomercial for the George Foreman Grill. I thought it would be a good idea to start with boxing footage of George knocking out Michael Moorer to win the heavyweight crown at age 46—the oldest ever. We tested the show and it didn’t’ work—not even close. Because it was a new product, I made the common mistake of misreading our target audience, which at the time was primarily stay-at-home moms, for whom boxing wasn’t hugely appealing. After I took the boxing footage out and instead made the introduction of the show about the benefits of the product, the show took off and became one of the most successful infomercials ever produced.
Add: authentic consumer testimonials
Building engagement with your message in a way that’s natural, affirming, and powerful is key to the viewership and ultimate success of your videos. A great way to achieve that is by adding some authentic consumer testimonials. Testimonials work well because they act as Social Proof (see Persuasion Rule # 4 above) and are a great way to establish credibility for whatever product or service you are trying to sell.
And, voila! You have the alchemy of success
If you are selling online, there is nothing that can compare with the power of video. Video makes you stand out from your competitors in the marketplace. But if you want your videos to drive sales and deliver bottom-line results, you must do them right.
Take out the mystery so you can add your own level of creativity when scripting your videos and building your product offers.
FREE BONUS!
The world of video today is more exciting and growing more rapidly than ever before. Over the past 30 years, I’ve had enormous success integrating video production with video marketing and direct response principles to create video persuasion secrets that work. Now I’m sharing that knowledge and experience with you. Here’s something to help you get started!
Have a question? The answer is only an email away.
You want a Digital Marketer that understands actual estate.
You even need to combat with the real Estate Franchises such as
Keller Williams, Remax and Coldwell Banker.
These two components considerably go together as the speed by which your webpage loads is much more essential for mobile devices.
Do you about onSMS Mobile Marketing Agency?
As an actual Estate SEO knowledgeable, we look at search rankings as just one part of an total Digital Marketing Package, all designed to supply an ROI out of your
net presence. The short reply is sure, Google Reviews do help
enhance search rankings and general SEO efforts.
Those key phrases are often known as “stop words.” A author should not
use them excessively in title tags, as they
take up too much vital real estate in your very short title,
however inside web page content material, this is
completely advantageous. Keywords that contain a specific product title or kind
are additionally transactional since they’re utilized by individuals
with industrial intent. https://rankmysite.net
Hi. I have checked your rickcesari.com and i see you’ve got some
duplicate content so probably it is the reason that you don’t rank high
in google. But you can fix this issue fast. There is
a tool that creates content like human, just search in google: miftolo’s tools
Thank you! Please email at rick@rickcesari.com and I will give you some extra free bonuses.
Wow! After all I got a blog from where I know how to truly take useful information regarding my
study and knowledge.
Thank you! Please email at rick@rickcesari.com and I will give you some extra free bonuses.
Video Alchemy – The Art & Science of Driving Sales
are great! also, i use this to be 1 in youtube: https://bit.ly/best-youtube-ranking-software :
) you can too
Thank you! Please email at rick@rickcesari.com and I will give you some extra free bonuses.
Hello! rickcesari.com site is very useful and
inspirational, and I do not think I arrived without a reason.
That’s why I want to help others share a book that has helped me a lot in my life:
https://bit.ly/3bZQVAC
Thank you! Please email at rick@rickcesari.com and I will give you some extra free bonuses and answer any questions you may have.
There’s one incredibly painful mistake that I see new entrepreneurs make. It’s painful because it keeps them from success. They feel like they’re working hard, but not making any progress. The mistake? Trying to do too many things at once.
Focus, by definition, means narrowing your field of vision and attention. It means choosing which opportunities, projects, and even customers you’re NOT going to pursue. And it’s really, really hard. When I first started online, I was trying to do it all: podcasting, writing epic guides, blogging and I wasn’t doing any of it well. I realized that each time I jumped from idea to idea, I was diluting my efforts.”
카지노사이트
Hi, all the time i used to check web site posts here in the early hours in the
daylight, because i love to gain knowledge of more and more.
Hmm it appears like your blog ate my first comment (it was super long) so I guess I’ll just
sum it up what I submitted and say, I’m thoroughly enjoying
your blog. I too am an aspiring blog writer but I’m still new to everything.
Do you have any recommendations for first-time blog writers?
I’d definitely appreciate it.
Thank you!Consistency is key, wether it’s once per week or every two weeks or once per month. Also, write about things that you personally like and get excited about.
Thanks for the auspicious writeup. It if truth be told was once a enjoyment account it. Look complicated to far added agreeable from you! By the way, how can we keep up a correspondence?
What?s Happening i am new to this, I stumbled upon this I’ve found It positively useful and it has aided me out loads. I’m hoping to contribute & aid different customers like its aided me. Great job.
Hello, i think that i saw you visited my blog thus i came to ?return the favor?.I’m attempting to find things to improve my web site!I suppose its ok to use some of your ideas!!
YEs, you can
I am not sure where you are getting your info, but great topic. I needs to spend some time learning more or understanding more. Thanks for wonderful information I was looking for this info for my mission.
Your welcome!