Discover Video Persuasion
…Revealed by the man who Pioneered Direct Response TV
Learn How to Create Engaging Videos that Will “Hook” your Viewers and Persuade them to Purchase.
VIDEO MARKETING THAT WORKS!
Rick Cesari’s innovative video strategies that create more sales while building brand awareness has taken products like GoPro, Sonicare, OxiClean and The George Foreman Grill from start-up to over a billion dollars in sales in just a few short years.
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MAKE YOUR VIDEO MARKETING A PRIORITY. I CERTAINLY WILL.
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Turn your videos into sales makers creating loyal customers and return visitors. Don’t miss out!
READ OUR RECENT ARTICLES
Social Proof: Building Brand Loyalty Through Video Testimonials
Why should a consumer believe the claims you are making for your product or service? Good authentic testimonials come from certain targeted people who have bought or tried your product and can influence others with the great things they have to say about it. This...
5 Quick Tips for Making Great Product Videos That Sell
For more than 20 years I’ve used demonstration videos to sell many consumer products like the Juiceman juicer, Sonicare toothbrush, George Foreman Grill, OxiClean, Rug Doctor, GoPro, and many more. From years of scouting trade shows, I learned that the most successful...
How Business is Like Mountain Climbing: 8 Lessons for Peak Performance
Recent news headlines about “traffic jams” on Mount Everest and related perils got me to reflecting on my own experiences — both as a mountain climber and entrepreneur. This year, a shortened weather window of just two days caused a severe bottle neck near the summit...
The Power of Music
I live in Seattle and unlike many people, I have never been a big music fan. I listen to some favorite stations on the radio -- mostly classic rock, but that is about the extent of it. Growing up I never bought any record albums (dating myself) or CDs and now I don’t...
11 Timeless Marketing Tips to Grow your Business
My new book, Building Billion Dollar Brands, was released this week on Amazon. I was pleasantly surprised at the great reception it received. On my birthday recently it was in the Top 5 books for the Direct Marketing category ahead of Seth Godin’s book, which was a...
A Lesson In Video Marketing: A Look At Peloton® Bike
About four months ago I bought my wife a Peloton® bike. She loves to work out and is very disciplined about it, rarely missing a day. Earlier in her life she had been a spinning instructor, and so when she saw the television ad she put it on her wish list. She had a...
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