Discover Video Persuasion
…Revealed by the man who Pioneered Direct Response TV
Learn How to Create Engaging Videos that Will “Hook” your Viewers and Persuade them to Purchase.
VIDEO MARKETING THAT WORKS!
Rick Cesari’s innovative video strategies that create more sales while building brand awareness has taken products like GoPro, Sonicare, OxiClean and The George Foreman Grill from start-up to over a billion dollars in sales in just a few short years.
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MAKE YOUR VIDEO MARKETING A PRIORITY. I CERTAINLY WILL.
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READ OUR RECENT ARTICLES
Direct Response TV is Here to Stay. Here’s Why…
I recently read an article about DRTV’s staying power and it got me thinking about my own involvement in direct response marketing—specifically about what has changed over the years and what has stayed the same. Over the past 30 years, I’ve created direct-to-consumer...
5 Powerful Tips for Creating Video Content That Sells
According to a 2018 Forbes report, more video content is uploaded in 30 days than the major US television networks have created in 30 years. In today’s society, with growing demand for tailored answers—fast—video marketing is the biggest way to reach people and best...
Creating Targeted Video That Sells Part 2: Facebook Live Presentations
For more than 30 years I’ve been using video to build winning brands, and while the delivery mechanisms by which video was delivered then have changed dramatically over the years, the relevance of video as a powerful direct marketing tool is more prevailing today than...
Creating Targeted Videos That Sell Part 1: Facebook & Instagram Ads
Over the past few years, I’ve discovered that many of the businesses I consult with are getting the Highest Return on Investment (ROI) from running video ads on Facebook and Instagram. This is great news for marketing professionals like me who know that people respond...
Working with George 23 Years Later: How an Ethos of Kinship Fosters Timeless Connections
(Photo: Rick Cesari & George Foreman with Rick’s Book, Video Persuasion) Life is funny. Two months ago I was preparing to tee off at a golf club near my home in Snoqualmie, Washington, about an hour southeast of Seattle. I was interrupted by a vibration in my pocket...
Video Alchemy – The Art & Science of Driving Sales
"Your purpose is to make your audience see what you saw, hear what you heard, feel what you felt. Relevant detail, couched in concrete, colorful language, is the best way to recreate the incident as it happened and to picture it for the audience." ~ Dale Carnegie I...
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