by Rick Cesari | Sep 18, 2019 | Video Persuasion, Video that Sells
It takes as much energy to wish as it does to plan. ~ Eleanor Roosevelt I like to compare video production to building a house. Houses come in all shapes, sizes, and price-points. You typically start with a vision of what the finished home will look like, then the...
by Rick Cesari | Aug 28, 2019 | Building Billion Dollar Brands, Powerful Marketing, Video Persuasion, Video that Sells
“If you don’t know what your offer is, and it’s not clear, and it’s not irresistible, then you’re building a highway to nowhere.” ~ Kevin Donlin, copywriter extraordinaire Our world is becoming increasingly filled with distraction. The sheer volume of information...
by Rick Cesari | Aug 5, 2019 | Powerful Marketing, Video Persuasion, Video that Sells
Over the last 20 years, I have been using direct response marketing to help grow businesses and create brands like Sonicare, Clarisonic, OxiClean, and GoPro. Direct marketing with video is designed to evoke an immediate response and compel your viewers to take a...
by Rick Cesari | Jul 24, 2019 | Powerful Marketing, Video Persuasion, Video that Sells
Why should a consumer believe the claims you are making for your product or service? Good authentic testimonials come from certain targeted people who have bought or tried your product and can influence others with the great things they have to say about it. This...
by Rick Cesari | Jul 10, 2019 | Infomercials, Powerful Marketing, Video Persuasion, Video that Sells
For more than 20 years I’ve used demonstration videos to sell many consumer products like the Juiceman juicer, Sonicare toothbrush, George Foreman Grill, OxiClean, Rug Doctor, GoPro, and many more. From years of scouting trade shows, I learned that the most successful...
by Rick Cesari | Nov 6, 2018 | Powerful Marketing, Video Persuasion, Video that Sells
About four months ago I bought my wife a Peloton® bike. She loves to work out and is very disciplined about it, rarely missing a day. Earlier in her life she had been a spinning instructor, and so when she saw the television ad she put it on her wish list. She had a...
