by Rick Cesari | Nov 6, 2018 | Powerful Marketing, Video Persuasion, Video that Sells
About four months ago I bought my wife a Peloton® bike. She loves to work out and is very disciplined about it, rarely missing a day. Earlier in her life she had been a spinning instructor, and so when she saw the television ad she put it on her wish list. She had a...
by Rick Cesari | Jul 31, 2018 | Infomercials, Powerful Marketing, Video Persuasion, Video that Sells
You have your own business, product or service and you want to tell the world about it using video persuasion marketing. Having a good authentic spokesperson is a powerful, proven way to get viewers to pay attention to what is being said and having those viewers...
![The Most Powerful Marketing Tool – Authentic Testimonials [Part Two]](https://rickcesari.com/wp-content/uploads/2018/07/Customer-Testimonials-1080x675.jpg)
by Rick Cesari | Jul 3, 2018 | Infomercials, Powerful Marketing, Video Persuasion, Video that Sells
In part one I talked about why testimonials are so important to your marketing and three reasons why they work so well. When an ordinary consumer tries your product and loves it enough to send you a testimonial, it establishes valuable third-party credibility you can...
![The Most Powerful Marketing Tool [Part One]](https://rickcesari.com/wp-content/uploads/2018/05/powerful-marketing-tool-1080x675.jpg)
by Rick Cesari | May 30, 2018 | Powerful Marketing
Over the last 20 years I have been using different types of video marketing to help grow businesses and create brands like Sonicare, Clarisonic, OxiClean and GoPro. The videos, regardless of how they were deployed, were trying to have a specific impact on viewer...
