by Rick Cesari | Aug 5, 2019 | Powerful Marketing, Video Persuasion, Video that Sells
Over the last 20 years, I have been using direct response marketing to help grow businesses and create brands like Sonicare, Clarisonic, OxiClean, and GoPro. Direct marketing with video is designed to evoke an immediate response and compel your viewers to take a...
by Rick Cesari | Jul 24, 2019 | Powerful Marketing, Video Persuasion, Video that Sells
Why should a consumer believe the claims you are making for your product or service? Good authentic testimonials come from certain targeted people who have bought or tried your product and can influence others with the great things they have to say about it. This...
by Rick Cesari | Jul 10, 2019 | Infomercials, Powerful Marketing, Video Persuasion, Video that Sells
For more than 20 years I’ve used demonstration videos to sell many consumer products like the Juiceman juicer, Sonicare toothbrush, George Foreman Grill, OxiClean, Rug Doctor, GoPro, and many more. From years of scouting trade shows, I learned that the most successful...
by Rick Cesari | Jun 18, 2019 | Powerful Marketing, Video Persuasion
Recent news headlines about “traffic jams” on Mount Everest and related perils got me to reflecting on my own experiences — both as a mountain climber and entrepreneur. This year, a shortened weather window of just two days caused a severe bottle neck near the summit...
by Rick Cesari | Dec 18, 2018 | Infomercials, Powerful Marketing
I live in Seattle and unlike many people, I have never been a big music fan. I listen to some favorite stations on the radio — mostly classic rock, but that is about the extent of it. Growing up I never bought any record albums (dating myself) or CDs and now I...
by Rick Cesari | Dec 4, 2018 | Building Billion Dollar Brands, Powerful Marketing
My new book, Building Billion Dollar Brands, was released this week on Amazon. I was pleasantly surprised at the great reception it received. On my birthday recently it was in the Top 5 books for the Direct Marketing category ahead of Seth Godin’s book, which was a...
