by Rick Cesari | Nov 11, 2019 | Powerful Marketing, Video Persuasion, Video that Sells
Over the past few years, I’ve discovered that many of the businesses I consult with are getting the Highest Return on Investment (ROI) from running video ads on Facebook and Instagram. This is great news for marketing professionals like me who know that people respond...
by Rick Cesari | Oct 8, 2019 | Powerful Marketing, Video Persuasion, Video that Sells
“Your purpose is to make your audience see what you saw, hear what you heard, feel what you felt. Relevant detail, couched in concrete, colorful language, is the best way to recreate the incident as it happened and to picture it for the audience.” ~ Dale...
by Rick Cesari | Sep 30, 2019 | Powerful Marketing, Video Persuasion, Video that Sells
Amazon is everywhere. It is on a speedy trajectory to become the Largest Retailer in the United States, surpassing Walmart, with more than 550 million products listed on its platform. Simply put, if you’re not selling on Amazon, you’re missing out. But with half a...
by Rick Cesari | Sep 4, 2019 | Building Billion Dollar Brands, Powerful Marketing
“To be a person is to have a story to tell.” ~ Isak Dinesen (Karen Blixen), author of Out of Africa and other novels Here’s the truth—humans want and need products and services. It’s a basic, primal drive, this instinctive urge to engage in tool making and...
by Rick Cesari | Aug 28, 2019 | Building Billion Dollar Brands, Powerful Marketing, Video Persuasion, Video that Sells
“If you don’t know what your offer is, and it’s not clear, and it’s not irresistible, then you’re building a highway to nowhere.” ~ Kevin Donlin, copywriter extraordinaire Our world is becoming increasingly filled with distraction. The sheer volume of information...
by Rick Cesari | Aug 14, 2019 | Building Billion Dollar Brands, Powerful Marketing
(Pictured left to right: Jerry Kavesh, Jason Boyce, Rick Cesari, and James Thompson) Gone Fishing Every summer, when the salmon are returning to spawn in the local rivers, some friends and I set aside a day away from the office to go fishing. We just finished this...
