by Rick Cesari | Dec 3, 2020 | Business, Powerful Marketing
This is a continuation of my previous blog post about marketing CBD products and working as a consultant for a CBD company called, Zuna Brands. I have always had great success in my marketing campaigns by following a simple premise — if you have a good product...
by Rick Cesari | Nov 19, 2020 | Business, Powerful Marketing
This will be a multi-part blog exploring my experiences with marketing a CBD product line. If you’ve ever wanted the “in depth” scoop on CBD then read on. I will be covering how I got involved with a CBD brand, the challenges I encountered, how I am overcoming them...
by Rick Cesari | Jan 30, 2020 | Powerful Marketing
In my previous blog, Write a Book, Build Your Brand, Part 1: Leverage your Authority, I talked about my book-writing experience over the past 30 years and how a book can enhance your overall marketing strategy. I shared that I’d written and self-published a short...
by Rick Cesari | Jan 8, 2020 | Building Billion Dollar Brands, Powerful Marketing
“Doing well is the result of doing good.” ~ Ralph Waldo Emerson In 2011 I had my first open heart surgery, something I never imagined could happen to me, especially after being diligent about diet and exercise. I had reason to be cautious after my father died young of...
by Rick Cesari | Dec 11, 2019 | Powerful Marketing, Video Persuasion, Video that Sells
According to a 2018 Forbes report, more video content is uploaded in 30 days than the major US television networks have created in 30 years. In today’s society, with growing demand for tailored answers—fast—video marketing is the biggest way to reach people and best...
by Rick Cesari | Nov 18, 2019 | Powerful Marketing, Video Persuasion, Video that Sells
For more than 30 years I’ve been using video to build winning brands, and while the delivery mechanisms by which video was delivered then have changed dramatically over the years, the relevance of video as a powerful direct marketing tool is more prevailing today than...
