by Rick Cesari | Jan 8, 2020 | Building Billion Dollar Brands, Powerful Marketing
“Doing well is the result of doing good.” ~ Ralph Waldo Emerson In 2011 I had my first open heart surgery, something I never imagined could happen to me, especially after being diligent about diet and exercise. I had reason to be cautious after my father died young of...
by Rick Cesari | Sep 4, 2019 | Building Billion Dollar Brands, Powerful Marketing
“To be a person is to have a story to tell.” ~ Isak Dinesen (Karen Blixen), author of Out of Africa and other novels Here’s the truth—humans want and need products and services. It’s a basic, primal drive, this instinctive urge to engage in tool making and...
by Rick Cesari | Aug 28, 2019 | Building Billion Dollar Brands, Powerful Marketing, Video Persuasion, Video that Sells
“If you don’t know what your offer is, and it’s not clear, and it’s not irresistible, then you’re building a highway to nowhere.” ~ Kevin Donlin, copywriter extraordinaire Our world is becoming increasingly filled with distraction. The sheer volume of information...
by Rick Cesari | Aug 14, 2019 | Building Billion Dollar Brands, Powerful Marketing
(Pictured left to right: Jerry Kavesh, Jason Boyce, Rick Cesari, and James Thompson) Gone Fishing Every summer, when the salmon are returning to spawn in the local rivers, some friends and I set aside a day away from the office to go fishing. We just finished this...
by Rick Cesari | Dec 4, 2018 | Building Billion Dollar Brands, Powerful Marketing
My new book, Building Billion Dollar Brands, was released this week on Amazon. I was pleasantly surprised at the great reception it received. On my birthday recently it was in the Top 5 books for the Direct Marketing category ahead of Seth Godin’s book, which was a...
