BLOG
Author, Speaker, Consultant
Direct Response Video Marketing & Brand Strategist
Working with George 23 Years Later: How an Ethos of Kinship Fosters Timeless Connections
(Photo: Rick Cesari & George Foreman with Rick’s Book, Video Persuasion) Life is funny. Two months ago I was preparing to tee off at a golf club near my home in Snoqualmie, Washington, about an hour southeast of Seattle. I was interrupted by a vibration in my pocket...
Video Alchemy – The Art & Science of Driving Sales
"Your purpose is to make your audience see what you saw, hear what you heard, feel what you felt. Relevant detail, couched in concrete, colorful language, is the best way to recreate the incident as it happened and to picture it for the audience." ~ Dale Carnegie I...
Video Persuasion on Amazon: Top Seller Jason Boyce on How Video Gives Sellers the Competitive Edge
Amazon is everywhere. It is on a speedy trajectory to become the Largest Retailer in the United States, surpassing Walmart, with more than 550 million products listed on its platform. Simply put, if you’re not selling on Amazon, you’re missing out. But with half a...
Organization Motivation – How Video Production Done Right Can Save You Time and Money
It takes as much energy to wish as it does to plan. ~ Eleanor Roosevelt I like to compare video production to building a house. Houses come in all shapes, sizes, and price-points. You typically start with a vision of what the finished home will look like, then the...
What’s Your Story? The Key to Building Your Brand
“To be a person is to have a story to tell.” ~ Isak Dinesen (Karen Blixen), author of Out of Africa and other novels Here’s the truth—humans want and need products and services. It’s a basic, primal drive, this instinctive urge to engage in tool making and...
Psychology of Persuasion: Is the Viewer With You?
“If you don’t know what your offer is, and it’s not clear, and it’s not irresistible, then you’re building a highway to nowhere.” ~ Kevin Donlin, copywriter extraordinaire Our world is becoming increasingly filled with distraction. The sheer volume of information...
The Impromptu Mastermind Group: How a Fishing Expedition Became a Problem-Solving Lesson for Amazon Sellers
(Pictured left to right: Jerry Kavesh, Jason Boyce, Rick Cesari, and James Thompson) Gone Fishing Every summer, when the salmon are returning to spawn in the local rivers, some friends and I set aside a day away from the office to go fishing. We just finished this...
Hot Button Commerce – Creating a High ROI by Incorporating Direct Response Into Marketing Videos
Over the last 20 years, I have been using direct response marketing to help grow businesses and create brands like Sonicare, Clarisonic, OxiClean, and GoPro. Direct marketing with video is designed to evoke an immediate response and compel your viewers to take a...
Social Proof: Building Brand Loyalty Through Video Testimonials
Why should a consumer believe the claims you are making for your product or service? Good authentic testimonials come from certain targeted people who have bought or tried your product and can influence others with the great things they have to say about it. This...
5 Quick Tips for Making Great Product Videos That Sell
For more than 20 years I’ve used demonstration videos to sell many consumer products like the Juiceman juicer, Sonicare toothbrush, George Foreman Grill, OxiClean, Rug Doctor, GoPro, and many more. From years of scouting trade shows, I learned that the most successful...