by Rick Cesari | Jun 18, 2019 | Powerful Marketing, Video Persuasion
Recent news headlines about “traffic jams” on Mount Everest and related perils got me to reflecting on my own experiences — both as a mountain climber and entrepreneur. This year, a shortened weather window of just two days caused a severe bottle neck near the summit...
by Rick Cesari | Dec 18, 2018 | Infomercials, Powerful Marketing
I live in Seattle and unlike many people, I have never been a big music fan. I listen to some favorite stations on the radio — mostly classic rock, but that is about the extent of it. Growing up I never bought any record albums (dating myself) or CDs and now I...
by Rick Cesari | Dec 4, 2018 | Building Billion Dollar Brands, Powerful Marketing
My new book, Building Billion Dollar Brands, was released this week on Amazon. I was pleasantly surprised at the great reception it received. On my birthday recently it was in the Top 5 books for the Direct Marketing category ahead of Seth Godin’s book, which was a...
by Rick Cesari | Nov 6, 2018 | Powerful Marketing, Video Persuasion, Video that Sells
About four months ago I bought my wife a Peloton® bike. She loves to work out and is very disciplined about it, rarely missing a day. Earlier in her life she had been a spinning instructor, and so when she saw the television ad she put it on her wish list. She had a...
by Rick Cesari | Jul 31, 2018 | Infomercials, Powerful Marketing, Video Persuasion, Video that Sells
You have your own business, product or service and you want to tell the world about it using video persuasion marketing. Having a good authentic spokesperson is a powerful, proven way to get viewers to pay attention to what is being said and having those viewers...
