by Rick Cesari | Aug 28, 2019 | Building Billion Dollar Brands, Powerful Marketing, Video Persuasion, Video that Sells
“If you don’t know what your offer is, and it’s not clear, and it’s not irresistible, then you’re building a highway to nowhere.” ~ Kevin Donlin, copywriter extraordinaire Our world is becoming increasingly filled with distraction. The sheer volume of information...
by Rick Cesari | Aug 14, 2019 | Building Billion Dollar Brands, Powerful Marketing
(Pictured left to right: Jerry Kavesh, Jason Boyce, Rick Cesari, and James Thompson) Gone Fishing Every summer, when the salmon are returning to spawn in the local rivers, some friends and I set aside a day away from the office to go fishing. We just finished this...
by Rick Cesari | Aug 5, 2019 | Powerful Marketing, Video Persuasion, Video that Sells
Over the last 20 years, I have been using direct response marketing to help grow businesses and create brands like Sonicare, Clarisonic, OxiClean, and GoPro. Direct marketing with video is designed to evoke an immediate response and compel your viewers to take a...
by Rick Cesari | Jul 24, 2019 | Powerful Marketing, Video Persuasion, Video that Sells
Why should a consumer believe the claims you are making for your product or service? Good authentic testimonials come from certain targeted people who have bought or tried your product and can influence others with the great things they have to say about it. This...
by Rick Cesari | Jul 10, 2019 | Infomercials, Powerful Marketing, Video Persuasion, Video that Sells
For more than 20 years I’ve used demonstration videos to sell many consumer products like the Juiceman juicer, Sonicare toothbrush, George Foreman Grill, OxiClean, Rug Doctor, GoPro, and many more. From years of scouting trade shows, I learned that the most successful...
