by Rick Cesari | Oct 22, 2019 | Video Persuasion
(Photo: Rick Cesari & George Foreman with Rick’s Book, Video Persuasion) Life is funny. Two months ago I was preparing to tee off at a golf club near my home in Snoqualmie, Washington, about an hour southeast of Seattle. I was interrupted by a vibration in my...
by Rick Cesari | Oct 8, 2019 | Powerful Marketing, Video Persuasion, Video that Sells
“Your purpose is to make your audience see what you saw, hear what you heard, feel what you felt. Relevant detail, couched in concrete, colorful language, is the best way to recreate the incident as it happened and to picture it for the audience.” ~ Dale...
by Rick Cesari | Sep 30, 2019 | Powerful Marketing, Video Persuasion, Video that Sells
Amazon is everywhere. It is on a speedy trajectory to become the Largest Retailer in the United States, surpassing Walmart, with more than 550 million products listed on its platform. Simply put, if you’re not selling on Amazon, you’re missing out. But with half a...
by Rick Cesari | Sep 18, 2019 | Video Persuasion, Video that Sells
It takes as much energy to wish as it does to plan. ~ Eleanor Roosevelt I like to compare video production to building a house. Houses come in all shapes, sizes, and price-points. You typically start with a vision of what the finished home will look like, then the...
by Rick Cesari | Sep 4, 2019 | Building Billion Dollar Brands, Powerful Marketing
“To be a person is to have a story to tell.” ~ Isak Dinesen (Karen Blixen), author of Out of Africa and other novels Here’s the truth—humans want and need products and services. It’s a basic, primal drive, this instinctive urge to engage in tool making and...
