by Rick Cesari | Jan 8, 2020 | Building Billion Dollar Brands, Powerful Marketing
“Doing well is the result of doing good.” ~ Ralph Waldo Emerson In 2011 I had my first open heart surgery, something I never imagined could happen to me, especially after being diligent about diet and exercise. I had reason to be cautious after my father died young of...
by Rick Cesari | Dec 18, 2019 | Infomercials, Video Persuasion, Video that Sells
I recently read an article about DRTV’s staying power and it got me thinking about my own involvement in direct response marketing—specifically about what has changed over the years and what has stayed the same. Over the past 30 years, I’ve created direct-to-consumer...
by Rick Cesari | Dec 11, 2019 | Powerful Marketing, Video Persuasion, Video that Sells
According to a 2018 Forbes report, more video content is uploaded in 30 days than the major US television networks have created in 30 years. In today’s society, with growing demand for tailored answers—fast—video marketing is the biggest way to reach people and best...
by Rick Cesari | Nov 18, 2019 | Powerful Marketing, Video Persuasion, Video that Sells
For more than 30 years I’ve been using video to build winning brands, and while the delivery mechanisms by which video was delivered then have changed dramatically over the years, the relevance of video as a powerful direct marketing tool is more prevailing today than...
by Rick Cesari | Nov 11, 2019 | Powerful Marketing, Video Persuasion, Video that Sells
Over the past few years, I’ve discovered that many of the businesses I consult with are getting the Highest Return on Investment (ROI) from running video ads on Facebook and Instagram. This is great news for marketing professionals like me who know that people respond...
