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A Marketing Challenge: CBD Products, Part 2  Selling Through Education – Answers to the most common questions about CBD

A Marketing Challenge: CBD Products, Part 2 Selling Through Education – Answers to the most common questions about CBD

by Rick Cesari | Dec 3, 2020 | Business, Powerful Marketing

This is a continuation of my previous blog post about marketing CBD products and working as a consultant for a CBD company called, Zuna Brands.  I have always had great success in my marketing campaigns by following a simple premise — if you have a good product...
A Marketing Challenge: CBD Products, Part 1

A Marketing Challenge: CBD Products, Part 1

by Rick Cesari | Nov 19, 2020 | Business, Powerful Marketing

This will be a multi-part blog exploring my experiences with marketing a CBD product line. If you’ve ever wanted the “in depth” scoop on CBD then read on. I will be covering how I got involved with a CBD brand, the challenges I encountered, how I am overcoming them...
How Covid-19 Affected Me — 8 Things That Changed That I Would Love to See Stay the Same

How Covid-19 Affected Me — 8 Things That Changed That I Would Love to See Stay the Same

by Rick Cesari | Jun 15, 2020 | Business

We have never seen anything like this in our lifetime. Both from a public health standpoint and ultimately the effect it will have on businesses and the economy. Many people have been touched by this crisis, either from the virus itself or the resulting business...
Write a Book, Build Your Brand – Part 2: Find a Publisher That Fits

Write a Book, Build Your Brand – Part 2: Find a Publisher That Fits

by Rick Cesari | Jan 30, 2020 | Powerful Marketing

In my previous blog, Write a Book, Build Your Brand, Part 1: Leverage your Authority, I talked about my book-writing experience over the past 30 years and how a book can enhance your overall marketing strategy. I shared that I’d written and self-published a short...
Write a Book, Build Your Brand – Part 1: Leverage your Authority

Write a Book, Build Your Brand – Part 1: Leverage your Authority

by Rick Cesari | Jan 16, 2020 | Uncategorized

In today’s competitive marketplace, there’s no one-size-fits-all marketing strategy for producing a desired result. One thing that remains timeless, however, is that customer loyalty increases when your customers feels connected to your brand—to your story. For the...
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Recent Posts

  • A Marketing Challenge: CBD Products, Part 2 Selling Through Education – Answers to the most common questions about CBD
  • A Marketing Challenge: CBD Products, Part 1
  • How Covid-19 Affected Me — 8 Things That Changed That I Would Love to See Stay the Same
  • Write a Book, Build Your Brand – Part 2: Find a Publisher That Fits
  • Write a Book, Build Your Brand – Part 1: Leverage your Authority

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