by Rick Cesari | Dec 3, 2020 | Business, Powerful Marketing
This is a continuation of my previous blog post about marketing CBD products and working as a consultant for a CBD company called, Zuna Brands. I have always had great success in my marketing campaigns by following a simple premise — if you have a good product...
by Rick Cesari | Nov 19, 2020 | Business, Powerful Marketing
This will be a multi-part blog exploring my experiences with marketing a CBD product line. If you’ve ever wanted the “in depth” scoop on CBD then read on. I will be covering how I got involved with a CBD brand, the challenges I encountered, how I am overcoming them...
by Rick Cesari | Jun 15, 2020 | Business
We have never seen anything like this in our lifetime. Both from a public health standpoint and ultimately the effect it will have on businesses and the economy. Many people have been touched by this crisis, either from the virus itself or the resulting business...
by Rick Cesari | Jan 30, 2020 | Powerful Marketing
In my previous blog, Write a Book, Build Your Brand, Part 1: Leverage your Authority, I talked about my book-writing experience over the past 30 years and how a book can enhance your overall marketing strategy. I shared that I’d written and self-published a short...
by Rick Cesari | Jan 16, 2020 | Uncategorized
In today’s competitive marketplace, there’s no one-size-fits-all marketing strategy for producing a desired result. One thing that remains timeless, however, is that customer loyalty increases when your customers feels connected to your brand—to your story. For the...